DVD Sleeves.
PURPOSE:
The purpose of a dvd sleeve is to try and sell it to the audience the film is specified for. The purpose to sell a dvd sleeve is so that you can watch the dvd more than once without worrying about the same film again. A dvd includes a blurb that tells you a bit more information about what the film is about. From this you can tell what genre of film it is and wether or not the film would interest someone.
AUDIENCE:
The audience for a dvd is always different as every film will be for a specific audience. On the back of the dvd is usually has bbfc age certificate that will either say U, PG, 12, 15 or 18. Some people buy films on dvd because it is less expensive than the cinema, and also with a dvd, you can watch it more than once without paying again. Or, people who didn't get the chance to watch the film in the cinema or don't like going to the cinema buy the film on dvd.
CONTENT:
The content of a dvd sleeve includes more information than an average film poster. For example:- the blurb on the back gives you more information than the front. The blurb would usually include the special features, snapshots of the film, an age certificate (BBFC), and a credits bar if it isn't on the front. The spine of the DVD sleeve usually consists of a holographic picture of just an image of the main character in the film. of the there was more than one dvd like a box set, an image could spread across all the dvd sleeves, but for films it usually has just one image. Somewhere on the DVD sleeve it may have ratings and reviews for example, the daily mail could rate a film 5stars, or the sun could the film 4stars etc.
RECEPTION:
You can usually buy a dvd supermarkets, or rental shops like blockbuster. You can usually find them shelves right at the front of the shop, and these are usually the the latest films that are out. However not all films can be found in stores, so people tend to buy films they cant find on shops, shop online.
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