The Dark Knight:
The use of colour is clever in this film poster. The fire creates an image of the batman logo, the contrast of burnt orange on black attracts the reader's attention. Before looking at the title of the film, everyone knows what it is because of the logo. Everyone knows the film just by having a glance at the logo so the title "Batman" isn't even on the dvd sleeve because it isn't needed.
The release date for the film is at the centre of the bottom of the poster in a large bold font. This shows that the viewers interested to watch this film cant afford to miss it, which is why it is clear and bold. The tagline “Welcome to a World without rules” implies the darkness of the film and how the film represents dark, scary themes of a world where there is no peaceFrom the poster you can immediately tell that this film genre is action. One reason being is that that includes fire and destruction of a burning building. In other film genres like romance, you wouldn’t see bond font, it would include soft font and light colours.
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